Confidence

Budgets are tight. You can't always shoot live action. And that's OK. This event video for the Chicago Mercantile Exchange is a perfect example of reallocating the assets you already have to create content for new venues. We implemented existing photography mixed with typographic standards set out by VSA Partners to create a simple statement of purpose for CME Group. The CME Group extended the value this video by also using it as a tool to attract new hires on their website.